Metropolitan University

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Debashish Roy

Debashish Roy

Debashish Roy

Associate Professor and Head

Debashish Roy is working as an Associate Professor of Marketing in Department of Business Administration, Metropolitan University. He has a profound interest in discovering the insights of marketing arena. He carries a powerful observation skill and always tries monitor the practical implication of marketing theories in real life situations. Marketing is a passion for him rather than a profession. Debashish’s academic research focuses specially on consumer psychology. He attempts to gauge the inner psychological characteristics of consumer that reflect in their consumption behavior. He has numerous research works which have been published in peer-reviewed national and international journals. Throughout his professional career, he attained the opportunity to work with renowned researcher within the globe. Mr. Roy has participated and presented his research work at numerous of national and international research conferences. He also participated in a lavish number of research workshops and training programs. Debashish is currently a research fellow of Department of Business Administration at Shahjalal University of Science and Technology. Earlier he completed his graduation (BBA) and post-graduation (MBA) from Metropolitan University, Sylhet. He was awarded the Chancellor’s Gold medal for outstanding performance. Mr. Roy also received Dean’s silver medal and Chairman’s scholarship for his exceptional academic performance. Mr. Roy has a sensible motive to respond any social causes. He is involved in a Free Friday Learning camp where he helps poor students in learning English grammar at free of cost. He is also a member of the Rotary club and a regular blood donor.

  • MBA in Marketing
    Metropolitan University Sylhet
  • BBA in Marketing
    Metropolitan University Sylhet
  • M.Phil.
    Shahjalal University of Science & Technology, Sylhet

Consumer Psychology Consumer Behavior Marketing Communication

Award & Achievements
Chancellor’s Gold medal (1st convocation of Metropolitan University, Sylhet ) 2010 Dean’s Silver medal (1st convocation of Metropolitan University, Sylhet ) 2010 Chairmen’s Scholarship, Metropolitan University, Sylhet 2005
Publications
1. Alam,M. A., Roy, D., Akther, R,. & Hoque, R. (2022). Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics. South Asian Journal of Marketing. vol. page 2. Hoque, M. S. & Roy, D. (2021). Present status of anti-consumer rights practices in Bangladesh: a view of young customers. Journal of Law and Human Rights. 1(1), 11-19. 3. Roy, D. (2021). The revival of the tourism industry from the covid-19 pandemic disaster. International Journal of Tourism & Hospitality Review. 8(2), 1-7. 4. Roy, D., Paul, H., Mou, M. D., & Mia, S. (2021). Consumers’ attitude toward social media advertisement- A study in the context of Bangladesh. International Journal of Scientific & Engineering Research, 12(1), 99- 104. 5. Paul, H. S., Roy, D. & Mia, R. (2019). Influence of Social Media on Tourists' Destination Selection Decision. Scholars Bulletin, 5(11), 658-664 DOI: 10.36348/SB.2019.v05i11 .009 6. Razu, M. A. Y. & Roy, D. (2019). Prominent Factors Influencing Consumers’ Choice of Retail Store. IOSR Journal of Business and Management, 21(6), 62-66. 7. Roy, D. & Alam, M. A. (2018). Why Do Customers Take Unplanned Purchasing Decision? Evidence from Sylhet. The Chittagong University Journal of Business Administration, 33, 169-184. 8. Ferdous, J. & Roy, D. (2018). Atmospherics as an influential factor in buyers’ shop selection attitude- A Study in Sylhet city. The Eastern University Journal. 7(2), 29-37. 9. Hoque, M. S. & Roy, D. (2018). Role of TV Advertisement on Consumer Buying Behavior: A Study on Sylhet Region. Metropolitan University Journal. 6(1), 57-66. 10. Roy, D., Dhir, M. G. & Ahsan, K. A. (2017). Factors Affecting Tourist Satisfaction: A Study in Sylhet Region. ABC Research Alert. 4(3), 9-20. 11. Hoque, M. S., Roy, D. & Ferdous, J. (2016). Bangladeshi Consumers’ Attitude toward Foreign Products- A Study on Consumers of Electronic Products in Sylhet. Journal of Business, Society and Science. 4(1), 42- 53. 12. Alam, M. A., Roy, D. & Akther, M. (2016). Consumers’ Expectation and Perception toward Mobile Telecommunication Usage in Bangladesh. Asian Business Review. 6(1), 57-64. 13. Roy, D., Uddin, E. & Khalifa, T. B. (2016). Consumers’ Attitude toward Packaging and Labeling of Products-A Study on Sylhet Region. Metropolitan University Journal. 5(1), 37-47. 14. Roy, D., Rana, M. M. & Khalifa, T. B. (2014). The Impact of Sales Promotion on Consumer Buying Decision-A Study on Mobile Phone Operators in Bangladesh. Metropolitan University Journal. 4(1), 86-99. 15. Roy, D., Gope, M. C, Alam, M. A. (2013). Socio-Economic Impact of Tourism to the Local Residents: A Case Study on Ratargul Swamp Forest. Journal of Socio Economic Research and Development. 10(5), 1557-1562. 16. Roy, D., Shekh, M. B. & Islam, N. M. (2013). Impact of Celebrity Endorsement in Consumer Buying Decision. Stamford Journal of Business Studies. 5(2), 13-20. 17. Islam, N. M., Shekh, M. B., Roy, D. & Mili, S. A. (2012). Consumers’ Attitude toward Sales Promotion: A Case Study. Comilla University Journal. 1(1), 171-182.
Administrative experiences
MBA program co-coordinator, (Dept. of Business Administration, Metropolitan University, Sylhet) Member, Self-Assessment Committee, (Dept. of Business Administration, Metropolitan University, Sylhet) Member, Curriculum Committee, (Dept. of Business Administration, Metropolitan University, Sylhet) Ex-Member, Proctorial committee ( Metropolitan University, Sylhet) Member, Anti-drug committee( Metropolitan University, Sylhet) Ex-President, Puja Udjapon Committe ( Metropolitan University, Sylhet)

Institutional Roles

5 roles

  • Department of Business Administration

    Primary
    Associate Professor and Head

  • Academic Council

    Head, Department of Business Administration Metropolitan University Member, Head Category

  • Anti-Drug Committee

    Assistant Professor Department of Business Administration Metropolitan University Member Secretary

  • Exam Surveillance Committee

    Head, Department of Business Administration Metropolitan University Member

  • Senior Management Committee

    Head, Department of Bus. Admin. Member